Hallmark messed up. On Valentine’s Day, their site was down becaue it couldn’t handle all the traffic of people coming there to open their, duh, Valentine cards. But.
Hallmark made good:
Link: Church of the Customer: How to apologize, the Hallmark way.
Great, great email. The best way to follow up this message? Make sure the same mistake doesn’t happen again.
You’ve made a good first step, Hallmark. Now it’s time to get some pizza for IT and get those servers updated & increased.
