Small business especially has an opportunity here, as an organization such as Stoneyfield Farms demonstrates:
"It turns out that they’ve been generating tens of thousands of visitors a month; the most recent monthly figures for all four of their current blogs totaling just under 60,000 visits."
Link: Stonyfield Shows Benefits of Corporate Blogging – MarketingVOX.
So what?
For a small business, here are some benefits a corporate blog can bring you:
- Gratitude & good will. Note staff birthdays, customer anniversaries/birthdays etc., give kudos to someone in the area (someone has a baby, finishes a project, etc.). Good will is hard to quantify, yes, but it is still essential.
- Your own "news section". Going to a Chamber of Commerce event, conference, etc.? Blog it. Encourage other people to come and chat. It leaves a record of what you and your business do, and it shows that you’re active, dynamic and involved.
- Blog as bullhorn. Launching something new? Add a new crew, open a new branch, move to a new HQ? Use your blog as your own bullhorn for company news and press releases.
- Generate buzz, leads and awareness. Potential customers who are checking you out may well make their decision based on how much they can come to understand about you. The web is an informative medium; that’s a good thing. The web is also a very impersonal medium (a person learns about you and what you do by staring at a box, after all). A blog helps turn impersonal, personal.
Stoneyfield gets this. Do you? Stoneyfield is benefiting from this. Are you?
