Bloggers don't need to post daily anymore

It's a breath of fresh air to know that posting daily is, well, passe. Quality over quantity - I'll take that action, and I bet you will too.

Link: Why Blog Post Frequency Does Not Matter Anymore | Marketing Profs Daily Fix Blog.

Daily posting shows that you are serious about blogging, generates traffic and drives reader loyalty, as readers come back daily to check your new posts. You cannot be successful if you do not go by the rule, right? RIGHT?

Wrong.

When I launched Antsaint in 2004, I was on-board with everyone else who was at least moderately serious about blogging: Post every day. Multiple times a day. At one point during those heady days I was posting 3-5 times a day on average, and one day I even posted about 10 times.

Gads, that was insane. For a while now I've been blogging less, and looking at how I can get more meat and meaning out of when I do blog. For example, I don't blog on weekends anymore. I don't feel the need. Some days during the week, I don't blog.

Getting more meaning out of what I do post, though, that's the challenge I'm grappling with. The original thinking behind this site was just logging up things I read and had an interest in, generally out of research I was doing. My thinking was that other people looking into the same thing would come here, find stuff useful, and go from there (and maybe leave a comment). By and large, that has worked. Antsaint was never actually about developing a big subscriber/regular reader base, but about working the long tail.

Now that's starting to shift. After about 3 years of blogging, I'm wanting to focus more. I want to provide more original content (in a better design too). Antsaint hasn't been getting daily updates for a while, and that's going to continue. Over time, it'll lead to a better site, and better content - and besides, who really wants to spend more time on the computer anyway?

Comments

[Leah]

I think RSS feeds help too. I can go 2, 3, even 4 weeks without posting. As soon as I start posting again, people start commenting. I know a good number of them read via RSS, so I don't have to get them checking my page daily. I just have to have enough decent content to justify keeping my blog on their RSS.

In thinking further, I do think this is different if you have a mostly personal blog versus a topic-oriented blog with a larger readership and active commenting.

[Anthony StClair]

It depends on a lot of things, from personal preferenced to that personal level, to whether or not you're trying to be "timely" or always on top of something in a field or industry. Comments are definitely a help too - they're that great reminder that "holy crap! people are reading this!", that is always a great kick in the rear.