Caffe Pacori - Coffee's secret ingredient: The wood

After having a cuppa Pacori at Beppe & Gianni's, I also sent a pound to my family in Virginia for their Christmas morning cuppas. Indeed, some of the best coffee I've ever had, and the R-G's Team Best concurs:

Link: Coffee's secret ingredient: The wood - The Register-Guard, Eugene, Oregon, USA.

"We've found a coffee so flavorful and smooth that we're willing to pay the piper a little extra for it. We're talking about Caffe Pacori's wood-roasted house blend, a brew available at several coffee shops, restaurants and grocery stores."